EP183: Loop Returns Co-founder on Doing Ecommerce Returns The Smart Way

Returns suck! They represent lost revenue and reverse logistics adds cost and can also impact sustainability. Returns have been rising in the past few years, IMRG found that a quarter of all consumers return between 5% and 15% of the items they buy online. Your returns strategy can also impact sales: many shoppers check the returns policy before placing an order, with 40% saying they will not order a product unless the returns period is at least 30 days. The good news? The technology has rapidly improved, with several specialist returns solutions available to merchants to automate returns management and implement a flexible policy to improve the overall returns experience for customers whilst minimising cost. In this podcast we explore what a good returns strategy looks like and tactics retailers are using to deliver the best customer experience with an affordable and scalable service. For this episode we’re joined by Jonathan Poma, the CEO and Founder of Loop, a market-leading returns platform used by lots of large brands.