EP185: How to Use Storytelling to Sell More Jewelry

Think about all of the important lessons you’ve been taught in your life. Whether it was from a parent, or a college class, or an elderly person you met in line at the grocery store. Why are those the lessons that stick with you all of your life? Don’t think too hard on it, because I’m going to give you the answer. I can pretty much guarantee you that the reason they’ve stuck with you for a lifetime is because they were delivered using the art of storytelling. Because 65% to 75% of information shared through stories is retained by the people listening to the storytelling as opposed to only 5% of information that is retained through a scripted presentation or the delivery of facts. And it works the same way in business that it does in life…but I like to call it STORYSELLING when I’m talking selling my jewelry. Stories create connections. Sales can get a bad rap for being all about pushing and trying to manipulate a potential buyer. But the truth is if you're a good storyteller you have the opportunity to invite them into your world and show them the story behind why you create what you do in the way that you do it. It's much easier and nicer feeling and it's not hard. It really isn't. My good friend and co-founder Robin Kramer is joining me today to teach you the art of storytelling in Episode #185 How to Use Storyselling to Sell More Jewelry.