EP1859【吳淡如】輕鬆錢很容易把自己玩完

某一個品牌，一開始在市場上有著不錯的口碑，後來這家公司想到一個商業模式：IP授權，白話來說，就是把自己的牌子賣給那些沒有做品牌的白牌廠商，這個方法讓他們把毛利率一舉提升到94.46%，然而快速累積財富的最後居然是把自己作炸了．．．短期的財富可能造成長期的低迷。台灣多年前也有「皮爾卡登」的故事，你還記得嗎？人人都有的名牌，它還是名牌呢？ -- Hosting provided by SoundOn

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EP1859【吳淡如】輕鬆錢很容易把自己玩完

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