Ep19 Inside the First Sales Enablement Summit

Welcome to the Inside Sales Enablement Podcast, Episode 19

The first Sales Enablement Summit was held in September 2019 and Inside Sales Enablement was there. Held in San Francisco, it attracted Sales Enablement leaders from the world’s largest companies and exciting startups to share success stories, experiences and challenges of the people actually doing the role.

Companies presenting included Yelp, Salesforce, Workfront, Oracle, Lyft, Sage, Progress Software, Pluralsight, and Zendesk.

Brian was one of those keynote presenters and blew away the audience with his talk that included: interactive exercises, findings from you - insider nation, some frameworks from Scott, mixed in with his own personal experiences. 

In this episode, Scott unpacks the lessons learned and the overall experience so if you didn't get to go to the conference, you will be able to get something out of it. 

Some observations the guys discuss 

1) Three of the keynote presenters are still using the original Forrester definition of sales enablement 

2) Individual contributors, program managers, or department builders: What type of sale enabler are you?

3) The state of sales enablement

Join us at https://www.OrchestrateSales.com/podcast/ to collaborate with peers, join Insider Nation, participate in the conversation and be part of the continued elevation of the profession.

EPISODE TRANSCRIPT:

Nick Merinkers 00:02

Welcome to the inside sales enablement podcast. Where has the profession been? Where is it now? And where is it heading? What does it mean to you, your company, other functions? The market? Find out here. Join the founding father of the sales enablement profession Scott Santucci and Trailblazer Brian Lambert as they take you behind the scenes of the birth of an industry, the inside sales enablement podcast starts now.

Scott Santucci 00:33

I'm Scott Santucci.

Brian Lambert 00:35

I'm Brian Lambert and we are the sales enablement insiders. Our podcast is for sales enablement, leaders looking to elevate their function, expand their sphere of influence and increase span of control within their companies.

Scott Santucci 00:48

Together, Brian and I have worked on over 100 different kinds of sales enablement, initiatives, analysts, consultants who are practitioners, we've learned the hard way what works and maybe what's most important, what doesn't Yeah, and I podcast is different. We actually are spending a lot of time talking to our listeners. And what they're telling us is they appreciate our conversational format and how we're talking real issues. We're sharing the insights that we're learning from what's happening right now. And on this podcast today, we're going to talk about the sales enablement summit, which is the first ever sales enablement summit in San Francisco and that was here in September of 2019. And I Brian, were able to actually give a presentation and a keynote at that event, and I thought it would be good to debrief with that live with Scott because we haven't talked about it much. Thank you, Brian. So, the what we'd like to do here at insider nation for you our insiders is give you up to keep you up to speed on the things that are going on in the conversations but also the events to says I wasn't there. I have a bunch of friend’s questions that I want to know from Brian, and I'm sure you do, too. So, the first thing that I'd love to do is, you know, at a high level, I'd like to know, tell me about the event, Brian, you know, so what was this function? Who were the type of people there? What was the mood? Describe for me, you know what it was like? Because I want to know. All right,...