EP190: Increasing Marketing Opt-in Acceptance Compliantly For Ecommerce Sites, with Dataships

Dataships is an interesting niche vendor focused on improving ecommerce site compliance with data privacy regulations whilst simultaneously increasing opt-in rates to boost marketing activity. What's interesting is that Dataships is able to dynamically change consent forms and opt-in capture forms based on a user's location, to ensure the website doesn't unnecessarily block legitimate opt-in permissions. In this episode co-founder Michael Storan and head of partnerships Ian Madigan (who also happens to be an Irish international rugby player, which has delighted James) explain how the solution works and how ecommerce merchants are using it to get results.