EP191: Putting Word of Mouth to Work w/ Luan Nguyen

In the world of contracting, word of mouth can be the difference between a booming business and a bust. Today's guest is Luan Nguyen, CEO of Deck Bros, a Nebraska-based company that skyrocketed from zero to $5 million in revenue in just under five years. Luan has cracked the code to growing his business by harnessing the power of word-of-mouth, and in this episode, he's spilling his secrets for putting word-of-mouth marketing to work.    Tune in if you want to know how to grow your business through the power of word of mouth!   In this episode, they talk about: What is word-of-mouth in contracting business Positive and negative word of mouth The importance of communication, reputation management, and creating a good customer experience to build loyalty How contractors can leverage word-of-mouth marketing and build strong relationships with clients Marketing strategies for contractors to nurture leads and provide value to clients after a sale Tracking and optimizing marketing efforts to reduce costs while growing the business Using gifts and small gestures to build emotional connections with clients and generate more referrals Building a strong personal brand through intentional communication and actions Gift ideas for high-ticket clients to build relationships and elicit emotional responses — whiskey sets, dryer balls, candle kits, movie night kits, etc Building a strong brand through word-of-mouth marketing, customer experience, and relationship-building The value of showing courage and thoughtfulness in customer interactions, even when mistakes are made Strategies for effective branding and marketing for contractors How to build a strong brand through intentional communication and action Tips for building a sustainable funnel and personal brand as a contractor   Mentioned: Luan Nguyen's Website: https://luanthedon.com/    Luan' Podcast, Get Biz! Do Biz! Get Paid! https://luanthedon.com/podcast    Deck Bros website: https://deckbros.com/    EP103: Zero to 2 Million In 24 Months w/ Luan Nguyen https://theponddigger.com/ep103-zero-to-2-million-in-24-months-w-luan-nguyen/    Links to resources:  Stop struggling with sales! Transform your business with Eric's FREE list of Contractor Sales Secrets and start moving in the right direction. Click here to download it: Contractor Sales Secrets   Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/    You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok