EP191. The rise and impact of beauty advent calendars

As the festive season approaches for many of us, one trend that has captured the beauty industry's attention is the rise of beauty advent calendars. These calendars go way beyond traditional paper or chocolate calendars and have become a significant phenomenon in some branches of the beauty industry, and in certain countries. In this episode, Formula Botanica CEO and host Lorraine Dallmeier, in discussion with colleague School Education Manager Ana Green, delves deeper into the intricacies of this trend. They explore the rationale for these calendars, what their production entails and their impact on consumer behavior, with a special look at the sustainability challenges they present. Join them for an engaging and slightly controversial discussion on whether beauty advent calendars are a delightful treat or a consumption trap that simply adds to the waste mountain the beauty industry produces. To learn more about this episode, all of the links that were mentioned and anything else, please visit the show notes on the Formula Botanica website.