EP192 - Count the Cost. Finish the Mission. - Marine Veteran Jon Sheldon

What does it take to keep moving when everything inside you wants to quit? This week I sit down with Jon Sheldon, Marine Corps veteran, leadership coach, and founder of BelleauWood Coaching. Although Jon doesn't coach ultrarunners, the principles he teaches apply directly to running, business, leadership, and life. We dive into the mental side of performance: Why you have to count the cost before chasing big goals. How to build resilience before adversity arrives. The difference between motivation and discipline. Creating decision filters for high-pressure situations. Why elite performers simplify their thinking when things get hard. Lessons from military leadership that translate directly to ultrarunning. Whether you're training for your first marathon, your first 100 miler, or simply trying to become more disciplined in everyday life, this conversation is packed with practical wisdom. Episode Highlights The hidden cost behind every meaningful goal Why mindset matters more than motivation Building discipline that lasts How Marines prepare for difficult situations The "Intent • Inspect • Initiate" framework Decision filters for difficult moments Why gratitude can become a performance tool Training your mind before race day Presented by Mount to Coast This episode is brought to you by Mount to Coast. I've been putting their shoes through hundreds of training miles and have been genuinely impressed with both the R1 Road Shoe and the T1 Trail Shoe. They're comfortable right out of the box, incredibly durable, and built specifically for endurance runners. Save 10% with code: RIOT10 Check them out: https://mounttocoast.com Discount Code: RIOT10 Connect with Jon Sheldon Website: https://belleauwood.coach Instagram: @belleauwood_coaching Connect with Run the Riot Website: https://www.theriot.run Coaching: https://www.theriot.run/coaching-services YouTube: https://www.youtube.com/@runtheriot Instagram: https://www.instagram.com/runtheriot Facebook: https://www.facebook.com/runtheriot