EP192: The 15% problem: How Good Design Doubles Your Rental Profit

Most property investors think design is just about scatter cushions and paint colours. Julian Maurice — design consultant, former contractor, and HMO investor — says that misunderstanding is costing landlords thousands. In this episode, Julian breaks down why he believes most investors don't actually understand what "profit" means (hint: gross yield tells you nothing), and how applying Dieter Rams' 10 Principles of Good Design — the same framework behind Apple and Porsche — transformed his own property portfolio. We cover: 🏠 Why the average leveraged landlord only keeps 15% profit on turnover — and how letting agents can eat over half of it 🛋️ The £1,500 refurb that can double a flat's monthly profit (real Rightmove example included) 🪑 Why fitted furniture beats IKEA and landlord packs every time — even at double the cost 📐 The hidden design mistakes killing HMO longevity (hint: it's not the ensuites) 🎓 What student co-living blocks can teach us about building to last 20+ years 🧭 Julian's concept of "custodial design" — treating your property like a legacy, not a quick flip Whether you're refurbishing your first single let or managing a portfolio of HMOs, this conversation will change how you think about every pound you spend on design.