EP192: The Best in Content Marketing Strategy from Traffic & Conversion 2019

Traffic + Conversion = my 2 favorite words right now. Seriously! Can you name a better feeling than having your voice reach millions of fans? I know that there are people in the jewelry biz struggling to get their content consumed by the people actually BUYING their products. Which is why it’s becoming sooo important to diversify our revenue streams. Especially for those of you who are selling to stores and at live events. You have to have inventory for the shows, you have to show up, set the booth up, stand outside in sideways rain or blazing hot weather or something in between and go, go, go. All your weekends are given to the shows. At a certain point, it's exciting because that's how you're building your business… But eventually it gets… Exhausting. That’s exactly why it’s so important to be able to diversify your strategy so that you're leveraging the tools that you have and you're training your customers to actually buy from you online. Building a biz is a full time job. I’m constantly learning more and more content marketing strategies from the master, Ezra Firestone. And many of these strategies are really great for training your customers to buy from you online. I’ve also learned from Brendon Burchard how to secure recurring revenue and repeat customers — something Ezra Firestone talks about as well. Which is why I’m always reminding folks that your website really is your BIGGEST tool. That’s where all of the traffic and conversion magic happens. For those of you who are selling wholesale, selling direct to consumer, or for just about any business model if you're doing custom work or working with a production line. It will work for any strategy; it's just about tweaking it to match your business model! And it’s so much easier than you think. I’m dishing ALL of the secrets. Listen to episode #192 The Best in Content Marketing Strategy from Traffic & Conversion 2019