EP192: The Premiere Wet Workboot for The Pond World w/ Shawn Langton of Kujo Yardwear

Eric sits down with Shawn Langton, the founder of Kujo Yardwear. Shawn is taking the aquatic industry by storm with his innovative new boot line designed specifically with the needs of people in the pond world in mind by providing comfortable, durable footwear. Shawn shares his story of growing up in construction and identifying the gap in the market that led him to launch Kujo Yardwear. He also shares about the new Surge Pond Boot launched by Kujo Yardwear and what features make it a game changer for pond crews.   In this episode, they talk about: Shawn's background growing up in construction and his career in lawn and garden product sales The story of how Shawn started Kujo Yardwear by identifying a gap in the market and designing a new type of outdoor work shoe The huge risks Shawn took to launch the business, investing his life savings and getting family to invest too How Shawn balanced starting the new business with family life The new Surge pond boot launched by Kujo Yardwear and the improvements made with the boots Pond maintenance workers' needs and preferences for boots Kujo Yardwear's policy of free returns and exchanges if boots don't fit properly Shawn's experience with the challenges of launching 5000 pairs of shoes for the first production run How Kujo Yardwear build their brand in the early years without a large marketing budget The potential for Home Depot to sell work boots in their stores Kujo Yardwear's  shoe and boot, and what is a work boot Kujo Yard Wear's new products, like cold weather pants   Mentioned: Kujo Yardwear Website: https://www.kujo.com/    Kujo Yardwear on Instagram: https://www.instagram.com/kujoyardwear/    Kujo Yardwear on X: https://x.com/kujoyardwear    Kujo Yardwear on Facebook: https://m.facebook.com/kujoyardwear/    Surge pond boot: https://www.kujo.com/surge-rubber-boot    Links to resources:    Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/     You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok