EP1926【吳淡如】客戶為什麼會為一個商品付更多錢

為什麼同樣是吃在嘴裡、穿在身上，卻有人願意付出數倍價格購買？明明銅板美食就能吃飽，卻有人非常願意花上上萬元搶訂米其林餐廳；牛皮包手工強調的是耐用，但仍有不少人執著於動輒數十萬的愛馬仕、香奈兒，他們在乎的可不是耐用而已答案很簡單：人們買某些東西，他們在乎品牌，從來不只是「買來用」，在乎的是背後的「情緒價值」。抓住的情緒價值，產品就可以價值翻身，但這並不是容易的事．．． -- Hosting provided by SoundOn

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EP1926【吳淡如】客戶為什麼會為一個商品付更多錢

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