EP193: Delivering AI-Powered Adaptive Shopping Experiences For Ecommerce, with Shopbox

We've been aware of Shopbox for a while but hadn't had the chance to look under the hood of this AI solution that powers product selection for recognised and anonymous visitors. Cold start strategies are generally quite rare in ecommerce AI/ML tools, or hard to get working effectively. Shopbox is deliberately focused on kicking in from the very first click, aiming to show shoppers more of what they want. The end goal is increasing retail ecommerce profit. It sounds simple but what's the reality? We sat down with Shopbox CEO Alan Gormley to understand how the platform is being used by retail ecommerce businesses.