Ep194 – Jon Gregory (Founder & CEO – Vitruvian) on product led growth and relentless positivity

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep194 – Jon Gregory (Founder & CEO – Vitruvian) on product led growth and relentless positivity August 8, 2024 rohitbhargava Podcast My guest for Ep194 of The Startup Playbook Podcast was Jon Gregory. Jon is the Founder & CEO of Vitruvian. Vitruvian is an all-in-one digital home gym that uses AI to adjust resistance in real time to help users get the most out of their workout. Since launching in 2018, they have gone on to raise USD$27M, with customers all around the world and working with a number of athletes such as Olympian and world champion sprinter, Justin Gatlin and the worlds strongest man, Thor Bjornsson. We covered a wide range of topics in this interview including: The value in doing hard things The challenges around building and raising capital for hardware products How to build using product led growth & much more Timestamps: 2:28 Jon’s background 6:08 How his science background helped him think through business problems 7:49 The initial idea for Vitruvian 16:35 Going from idea to product and iterating 18:55 The early days of Vitruvian, attracting customers, partners and investors 23:40 How COVID affected the business 28:34 Having a product led philosophy 30:52 Making decisions as a founder 36:53 Having a community focus early on in the business 40:38 Product led growth in practice for Vitruvian 44:05 Fundraising tips for hardware startups 46:48 Challenges building a global business from Perth 50:35 The future of hardware and AI 54:25 Developing a positive mindset Our partners: A big thank you to Weibke Hensen for her help with this interview! Also a big shout out to our partners for the show: Scendar  Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business. Find out more at Scendar.com Vanta Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.Startup Playbook Podcast listeners get access to an exclusive offer of USD$1000 off their plans. Head over to vanta.com/playbook to get access to this exclusive discount. Links mentioned: 8 year podcast event: Live Podcast event with Leigh Jasper (Registration) Giveaway: Details for how to enter the giveaway Jon’s links: Jon’s LinkedIn Vitruvian People mentioned: Jeff Bezos Wiebke Hensen Companies mentioned: Peloton Amazon Feedback/connect/say hello: [email protected]@RohitBhargava7 (Twitter)/rohbhargava (LinkedIn)@rohit_bhargava (Instagram)My Youtube Channel Credits: Music: Paycheck Other channels: Find all of the links for the podcast on Linktree here https://traffic.libsyn.com/secure/startupplaybook/Ep194_-_Jon_Gregory.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 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