EP195: Guerilla Marketing Strategies that Actually Work with Aggie Burnett

What are you waiting for? I asked my good friend Aggie Burnett, co-founder of Nomaterra fragrances, what she was waiting for to get to the next step in her business. Since her early 20’s, she’s nourished relationships with beauty brands through good ol’ fashioned networking: asking questions, following up, and taking notes. In her 300 sq ft NYC apartment, she spent time mixing and matching oils until she created what felt most aligned. Fast forward to having her products sold in every, single Sephora nationwide! Talk about GOALS!! Even after 5-6 years of experience in the beauty biz, Aggie knew she needed to drive things to the next level. That’s where those guerrilla marketing tactics came in handy. And they’ll come in handy for you too!