EP1955【吳淡如Ｘ夏雨農】顧客才是你的現金流：打造高價值客戶的5層實戰法

在這個市場動盪、成本高漲的年代，企業最該投資的資產，不是庫存、不是設備，而是—顧客。但，顧客應該怎麼經營？每天發早安圖，真的有用嗎？瘋狂打電話，反而可能被當成詐騙集團！真正能創造價值的關鍵，是品牌是否懂得顧客的習慣與需求，能否在對的時間、用對的方式溝通，打造出愉快又有效的互動體驗。擁有心理學背景的顧客體驗管理（CXM）策略顧問夏雨農，是電通集團旗下的Merkle 美庫爾台灣總經理，今天請他來拆解《顧客價值變現工程學》的5層架構，告訴你打造可持續獲利的顧客經營模型到底該怎麼做．．． / ❖ 夏雨農Scott的Next CXM顧客價值變現工程學 ❖ → 商業升維｜從 CRM 操作升級為 CXM 策略設計 → 系統思維｜讓顧客經營走出部門本位與數據困境 → 工程方法｜模組化經營工具 × 五層顧客體驗架構 → 真實戰法｜整理來自跨國品牌顧問案的可複製經驗 5/30以前早鳥募資低於 44 折，輸入專屬折扣碼【wu500】再折500元查看課程介紹：https://hi.cw.com.tw/u/j4pyBeB/ -- Hosting provided by SoundOn

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EP1955【吳淡如Ｘ夏雨農】顧客才是你的現金流：打造高價值客戶的5層實戰法

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