EP196: The 75% Rule

There’s lots of confusion. What really matters to grow your business? Is it finances, sales, admin, social media, marketing, photography, pixeling your website, cleaning the dirt under your fingernails from that red rouge buffing compound…? The list is endless. The answer is simple…it’s the 75% rule. In fact, when I first presented the 75% rule – jaws were dropped. When I was asked about the 75% rule at the Gold Conference, same thing… I got a lot of weird looks. Here’s why… Most “creative-maker-designer” types love creating and making. So they start a business and continue to create – make – design (oh yeah and do a lot of busy work) and wonder why their business isn’t growing? If you want your business to grow, you have to spend your time on revenue generating activities. That’s where the 75% rule comes in. Finding the levers in your business to sell jewelry online or land those massive wholesale accounts requires a commitment and focus on the “RIGHT” activities. Your ability to double your jewelry business’ sales starts with today’s episode. On today’s episode, I am going to share why you should be saving those $10 and $20 tasks for someone else to do and focusing at least 75% of your time on making your VISION and GOALS a reality. I am also going to help you identify the things that are not moving your business forward.