EP1976【吳淡如】有情緒價值的東西才會大賣！

有人說情感是神的語言，因為人有情感的需求，所以情緒就有了價值，在商品同質化的時代，情緒價值正是2025年最重要的商業武器！從一隻可愛的小公仔到一碗冒著熱氣的薑湯，再到饅頭和麵包，今天用生活中最簡單的例子，來解構「情緒價值＝生理喚起＋認知標記＋心理帳戶」的公式，就讓我們來理解新世紀的發財之道！ -- Hosting provided by SoundOn

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EP1976【吳淡如】有情緒價值的東西才會大賣！

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