EP2 - Clicks, Shares, Repeat: Inside Eric McClellan’s World

In this high-energy episode of ViralBrand TV, host Rick Schirmer sits down with actor, creator, and viral strategist Eric McClellan. With a background in entertainment, tech, and nonprofit fundraising, Eric has mastered the art of making content explode online — from his first TikTok videos in 2019 to orchestrating viral campaigns for major brands.Eric breaks down the mechanics behind viral videos, the psychology of attention, and the three pillars of Chick-fil-A’s legendary raving fan strategy: operational excellence, second-mile service, and emotional connection. He shares behind-the-scenes stories from working on campaigns for Disney, Nutter Butter, and the movie Reagan with Dennis Quaid, as well as lessons learned from mentors like Adley Kinsman, whose content reaches billions of views each month.Listeners will gain actionable insights into creating engaging, shareable content, building authentic emotional connections, and leveraging digital platforms — all while keeping their creativity and humor intact.