EP2. 老牌百貨的新時代 : OIOI丸井百貨的自有電商與原創品牌

from Taisa的對策 · host Taisa Hsu

哈囉大家好! 非常感謝大家的支持，在宣布要開始做Podcast之後，瞬間有很多新朋友也開始追蹤我的FB與訂閱電子報，讓我更有信心繼續做下去了!! 今天給大家帶來的是之前分享過的文章《老牌百貨的新時代 : OIOI丸井百貨的自有電商與原創品牌》的Podcast版，有興趣的朋友不妨在聽音頻的時候也打開文章連結一起閱讀文字與圖片。丸井集團百貨業務以外的電商轉型取得顯著成果。除了推出旗下自有品牌女鞋之外，在電商經營上也取得206億日圓的年營業額，媲美旗下的新宿丸井整棟百貨。此外，丸井積極推動物流服務，「取貨發貨站trds」提供便捷的取貨、試穿、退貨，並回收包材。該物流服務也擴展至其他大型EC平台，包括Amazon、ZOZOTOWN和mercari。丸井集團以強勁的電商及物流策略，成功因應市場變革，成為新時代引領者。 -- Hosting provided by SoundOn

Episode metadata supplied by the publisher feed · Published Jan 17, 2024

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EP2. 老牌百貨的新時代 : OIOI丸井百貨的自有電商與原創品牌

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