EP2《義大利美食王國裡，台灣餐車怎麼闖出路？》ft. Boami 創辦人Gioia

from ACTI · host 義大利台灣商會 Associazione Commerciale Taiwanese in Italia

💡 節目摘要（Summary）本集對話聚焦於台灣與義大利之間的餐飲創業故事與文化交流。來賓 Gioia 分享她如何在疫情期間轉型創業，將台灣小吃帶入義大利市場。她談到義大利人對台灣美食的接受度、品牌經營的挑戰，以及如何在米蘭這座國際化城市中找到屬於自己的定位。節目同時探討了服務品質、顧客體驗、人力資源管理與品牌發展策略，也帶出外籍人士在義大利創業的心態與現實挑戰。🎯 精華重點（Takeaways）疫情激發創業家尋找新機會台灣小吃在義大利市場的潛力義大利人對台灣小吃的接受度高米蘭飲食文化逐漸國際化新興餐飲市場的主要消費族群餐車經營提供靈活的創業模式🕒 節目章節（Chapters）00:00　米蘭的餐飲創業挑戰03:51　疫情下的創業轉折06:53　台灣小吃的傳承與創新09:24　米蘭的國際化與飲食文化12:12　年輕人的飲食趨勢與接受度14:49　台灣小吃的推廣與市場反應19:56　靈活的擺攤方式21:59　餐車的運營與銷售策略23:47　品牌設計與市場定位26:04　人力資源的挑戰28:03　服務品質與顧客互動30:05　外國人在義大利的餐飲挑戰33:53　米蘭的餐飲市場機會35:49　年輕人的飲食習慣37:13　餐飲業的競爭與挑戰38:43　開餐廳的成本與稅務問題40:28　招聘困難與員工管理41:55　品牌擴展與市場機會44:22　行銷策略與品牌形象46:15　創業的心態與未來展望 Powered by Firstory Hosting

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EP2《義大利美食王國裡，台灣餐車怎麼闖出路？》ft. Boami 創辦人Gioia

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