EP20 - Making Sense of The Software-defined Vehicle

In this episode, we dive in to software-defined vehicles (SDVs) and what they mean for the customer experience. We cover why car makers are developing them, including their need to diversify revenue streams in saturated markets, and the ability to deliver over-the-air updates. We also talk about some of the pitfalls, like accelerated obsolescence and good ol' enshitification. And we talk about the character we loose when everything becomes software-defined.📨 Subscribe to Looking Out - The Newsletter, the partner to the podcast.https://automobility.substack.com🤝 Connect with us on LinkedInDrew -  https://www.linkedin.com/in/drewpasmith/Joe -  https://www.linkedin.com/in/joseph-s-92863a2/🔗 LinksSam Saha's superb deep-dive on the software defined vehicle: https://sambuddha.com/share/vehiclesoftware/Saha_DefiningVehicleSoftware_002_SDV.pdf📸 Follow us on Instagramhttps://www.instagram.com/lookingoutpodcast/⏰ Time stamps00:00 Pre-roll03:42 The impending obsolescence of the software-defined vehicle05:31 Background for the show11:54 The car as part of a much larger ecosystem17:18 The questionable wisdom of trying to do it all19:33 Data as the new oil and the enshitification of the car23:00 The pros of Ford Pro46:11 Post-roll🎧 Listen and subscribe to the podcastApple -  https://podcasts.apple.com/au/podcast/looking-out-the-podcast/id1636199763Spotify - https://open.spotify.com/show/0YschSrj672jQOGt3R5eE5?si=59bde6c819844fc8Other platforms and streaming - https://podcast.lookingout.ioThat's it for this episode! Thanks for listening.If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com