EP20: “Spontaneous” Shopping is the New Efficiency with Candace Corlett

In this episode, Wendy Liebmann and Candace Corlett provide a preview of What’s Up in WSL’s latest How America Shops® research.You’ll learn Why retailers’ efforts to differentiate are not working.How spontaneous shopping is impacting traffic, both in-store and online. What categories are most susceptible – and most opportune -- to the spontaneous trip.What to do about it. Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!