EP201: How to Launch One of a Kind Collections and Sell Out in Less than a Month

When you’re running a jewelry business, sometimes you might forget why you started what you do… Running a business takes work. Persistence. Consistency. Strategy. But at the end of the day – most of us are actually artists! We get into this work to CREATE. And while it's important to get those systems down that help you thrive… there’s also nothing wrong with a craving for VARIETY! I’m so excited to be interviewing Alex Camacho of Acid Queen Jewelry because she’s got this balance down… Alex has truly mastered the launch & release strategy. So much so that she’s releasing a one of a kind collection MONTHLY… And selling them out! This is so cool because it means she gets to constantly be creating. Each month she’s making one of a kind pieces. And she’s created a strong following around it! Sure, she has her ready-to-wear line that’s always for sale. She’s got something consistent and easy when she’s in a pinch. But she’s also managed to systematize variety and creativity. So if you worry that success in your brand means you have to sell the same boring line, you’re wrong. In today’s episode, Alex is going to share with us how to create and sell out one time collections. Alex has truly trained her customers to buy from her in the way she wants them to… Granted, Alex says she works really fast. Not every designer is going to need (or want) to put out a collection monthly. But even if this is 2 or 4 times a year, her model is really working for getting these collections to sell FAST. Listen to the episode to get the full scoop on how Alex runs her unique business model.