EP203: Shopify Enterprise Summit - What Did We Learn About Shopify's Aggressive GTM Strategy, Product Roadmap & Ecosystem Expansion episode artwork

EPISODE · Oct 17, 2023 · 38 MIN

EP203: Shopify Enterprise Summit - What Did We Learn About Shopify's Aggressive GTM Strategy, Product Roadmap & Ecosystem Expansion

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

This is a slightly different episode, with Paul in Miami on a half vacation / half work trip. Paul invited Shopify expert Alex O'Byrne to discuss the most important platform updates from last week’s Shopify Enterprise summit. Alex welcomed Paul into his lovely house in Miami Beach, which is definitely the most exciting place we’ve recorded a podcast! The Shopify summit was really interesting, as it felt like a very different narrative and a different level of energy from Shopify, and a real insight into how they're targeting enterprise level customers by removing previous platform constraints or perceived blockers. Tune in for the inside view on Shopify's enterprise play and exciting new features that are helping leading agencies counter previous limitations that made Shopify a harder sell to large global businesses.

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EP203: Shopify Enterprise Summit - What Did We Learn About Shopify's Aggressive GTM Strategy, Product Roadmap & Ecosystem Expansion

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