EP209 MLC: Summit Sneak Peek: Tactics That Are Changing the Membership Game

This week, I felt like it was time for a real gut check—not just for you, but for me, too. As I’ve been chatting with membership owners lately (which feels like almost daily!), there’s a big recurring theme: what used to work for growing our memberships just isn’t working anymore. People are tired of doing the same launches and getting less traction, or watching members slip out the back door. If you’ve been feeling this shift too, let me tell you—you are absolutely not alone.So, on today’s episode of Memberships, Launches and Community, I wanted to do two big things. First, I handpicked five of the most essential sessions from next week’s Memberships What’s Working Now Summit. These aren’t just theory—they’re the sessions that directly address what I’m hearing from all of you: launches that fall flat, retention that’s lagging, and just feeling plain stuck.Here’s a quick taste of what I shared:Krista Miller is going deep on building momentum and growing your audience with virtual summits—even if your list has totally stalled.Wendy White’s all about making your membership the obvious choice, so your offer doesn’t disappear into the “too niche” or “too boring” bucket.Georgiana DaCosta is showing how to run simple, budget-friendly Facebook and Instagram ads so you can grow your email list (without needing a PhD in marketing).Hannah B’s session is on evergreen onboarding funnels, which can plug the leaks in your retention—because onboarding that starts from the moment they hit “join” is a total game changer.Then, Sage Grayson is bringing the energy and breaking down a $7 hook that will simplify your funnel and lead people straight into your membership—what she calls strategic simplicity.And yes, I’m sharing my own session too: Burnout-Free Growth Path. I’ll show you how to choose a growth strategy that fits your actual life, not just the goals you think you “should” have. Because honestly, over-delivering isn’t just eating up your time—it’s probably harming your conversions and your sanity.But this episode isn’t just a summit preview. I wanted it to be a real pause—a chance to ask yourself, are you growing your membership in a way that still feels right? Or are you just stuck in a loop of outdated advice that used to work in 2020 but doesn’t fit 2025 and beyond?So, whether you’re ready to binge all 30 summit sessions or just want to pick the top three that resonate, there’s something for everyone. Plus, there’s a free ticket option, or you can upgrade for access to all the notes, bonuses, and an implementation week inside my membership community.If you’re in the weeds, launching and feeling stuck, or just need a reset—this summit could be the pivot you need. Head to whatsworkingnowsummit.com to register, and message me on Facebook to share which sessions you’re picking first. And don’t forget: next week’s podcast drops right on Day 1 of the summit, where I’m walking you through how to get the absolute most from your week.Ready to pause, reflect, and get back into alignment with what’s actually working? I’ll see you inside the summit!(c) 2026 Sandra De Freitas | SandraDeFreitas.com | All Rights ReservedWould you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.