EP21 100 Million Need Life Insurance

Life insurance demand is reaching record levels. Through mid-2026, U.S. life insurance application activity is up 15.4% year to date, with Term Life and Whole Life both posting strong year-over-year gains. At the same time, nearly half of American adults still lack enough coverage, largely because they overestimate the cost.In this episode, you’ll Learn why this creates a major opportunity for independent agents. We share a word-for-word response to the “life insurance is too expensive” objection, show how to turn one appointment into two policies, and discuss why independent agents are capturing a growing share of new business. 🔑 Key Topics CoveredRecord life application growthClosing affordability objectionsCoverage gap opportunityCross-selling life insurance🎯 What This Means for AgentsMore prospects are actively seeking coverage.Cost misconceptions create consultative sales opportunities.Independent agents continue gaining market share.Simple cross-sells increase policy count.🔗 SourcesMIB Life Index: MIB Life IndexInsurance news Net:https://insurancenewsnet.com/innarticle/life-insurance-premium-surges-but-coverage-is-still-falling-short-for-manyLife Happens:https://lifehappens.org/research/they-dont-understand-life-insurance-and-overestimate-its-cost/📌 GO-DO: Cross-Sell Three ClientsPull your last 20 Medicare or annuity clients who do not have a life policy with you. Call three this week using: “While I have you, a lot of folks I work with assume life coverage costs way more than it does. Can I run one quick number for you?” Book everyone who says yes.Infographic:https://www.psmbrokerage.com/hubfs/The%20Insurance%20Producers%20Guild/IPG_EP21_Infographic.pngSlides:https://www.psmbrokerage.com/hubfs/The%20Insurance%20Producers%20Guild/IPG_EP21_Slides.pdfThe Insurance Producers Guild Podcast delivers intelligence for insurance agents looking to stay ahead of industry trends.Follow the show and connect with PSM Brokerage to access tools, training, and support designed to help you grow your business.Learn more: https://www.psmbrokerage.com