EP21 - How to design characterful cars

This episode gets personal! Join Joe and Drew as they explore the sensory and emotional components of car design through the lens of their beloveds: the Mercedes W140 S-Class and the Porsche 911. In this episode, they delve into their stories with these cars and how they came to be so meaningful to them.They also discuss the importance of strong convictions around what character means to a brand, and how cars are paragons of multi-sensory orchestration.That's it for this episode! Thanks for listening.If you like what you hear, please leave a review for us on your favourite podcasting platform. It helps other folk like you find us!And you can sign up for Looking Out - The Newsletter, the sidekick to our podcast, here: automobility.substack.com