EP21: How to Make Every Store A Store of the Future with Jo Horgan from Mecca Brands

In this episode, Wendy Liebmann and Jo Horgan, Founder & Co-CEO of Mecca Brands, discuss how retail innovation must be a discipline embedded into the culture of organizations to stay relevant to what shoppers want in a fast-changing world.   They discuss:Putting shoppers at the center of a company’s innovation cultureHow retail innovation is not something that companies can stop and start; it must be a continuous processHow to build the innovation discipline throughout the companyBuilding a process of innovation that goes beyond product and store design to include all aspects of business -- from backroom efficiency, to supply chain, and team educationThe tools to evaluate innovation continuously in order to refine, adapt and continue to iterate Visit our website and take a virtual tour of the store with our Retail Safari®.Send us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!