Ep21 James Rozich— Sales, Marketing, Sumerians and Avoiding Founder's Disease!

Joining us today in the Sky Lounge is Jim Rozich, founder of Wheels Up Sales and Marketing. Jim specializes in helping early-stage startups overcome the unglamorous yet essential challenges of building solid sales and marketing processes. From CRM implementation to crafting value-driven email campaigns, Jim shares practical insights that founders need to create traction and scale effectively. In this episode, we explore the realities of early-stage startup sales, common pitfalls, and the art of developing scalable processes that work. Jim also shares his thoughts on the evolving venture investing landscape and why startups are becoming the “new bricks and mortar.” Plus, we dive into the tools and tactics that can help founders thrive, including the strategic use of CRMs, leveraging AI for marketing, and the critical importance of personalization in sales. ABOUT OUR GUEST With a dynamic career spanning two decades in sales and marketing, I’m Jim Rozich. As an industry veteran, I have consistently navigated the intricacies of bringing products and services to market - honing my expertise in crafting tailored strategies for CRM implementation, devising lead generation tactics, and refining messages that resonate with target audiences. My genuine passion for business development and startups is what sets me apart. Embark on your journey with confidence, knowing that you have a trusted ally with a 20-year history of propelling businesses to new heights. Socials LinkedIn Contact info Email: [email protected] What is THE SKYLOUNGE? Tales from the SkyLounge is a podcast where we take you on a journey through the world of business, consulting, and venture investing. In each episode, we gather in our virtual sky lounge, high above the hustle and bustle of the everyday world, to hear stories from the people shaping these industries' future. From entrepreneurs who are disrupting the status quo, consultants who are helping companies solve their biggest challenges, and investors who are making bets on the next big thing. ABOUT OUR HOST Todd Merrill is an experienced software executive who typically assists clients as a fractional or interim CTO and CiSO as a partner at TechCXO. He has served in a series of companies as a C-Level executive focused on leveraging the Cloud to bring SaaS offerings to market. As an entrepreneur, turn-around expert, technology and product leader, and mentor, Todd has held full corporate P&L and product development responsibilities and directed diverse international teams of Engineering Managers, Mobile Architects, Developers, Dev Ops, QA, and Customer Success professionals. Subscribe and turn on notifications to listen to new episodes as they launch! YouTube Spotify Apple Amazon Follow Tales From The SkyLounge on Social Media X/Twitter Instagram Learn more about TechCXO Production/Design: James LiebmanMusic: Soundstripe/Cody Martin-Sunrise