EP21 | Jinny Oh (Wandr) - How product strategy and UX design impact churn

Today on CHURN.FM we have Jinny Oh, Founder of Wandr Studio, a product strategy and UX design firm.We chatted about how Jinny built a multi-million dollar business as a digital nomad and her motivations to build a remote company.We also discussed how Wandr helps SaaS companies tackle churn through product strategy and UX design, how to test your ideal customer personas before building a product, and the importance of having a solid information architecture to avoid build a Frankestein product.Jinny also shared how product copy impacts product design, how to conduct a usability audit, and how to effectively roll out a product redesign without impacting the existing user's experience.I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on [email protected] and don’t forget to follow us on Twitter.Enjoy the episode!