EP21 ROBIN LIU :Unraveling Influencer Marketing Incubation & International film industry

Episode 21 :Welcome to another engaging episode of the Trailblazers Experience Podcast - one where we unlock the world of cross-cultural marketing through the eyes of the remarkable Robin Liu , Assistant Marketing Director , Co-Founder at Influencer Hub International Networks , a bespoke media management and consulting service for brands and businesses Known for her expertise in press strategies and cultural exchange, Robin takes us on an enlightening journey that merges the worlds of international film, influencer marketing, and personal resilience. Our exploration begins with Robin’s unique blend of academic achievements and professional experiences. She walks us through her fascinating studies in international film business and her role at Influencer Hub International. Our discussion takes a deeper, more personal turn as Robin shares her inspiring battle with type 1 diabetes. This episode is not just about the glitz and glamour of brand strategy and international media; it also offers a candid glimpse into Robin's grit and determination in managing her chronic illness while navigating a demanding career. As the episode progresses, we dive into the nitty-gritty of cross-cultural marketing. Robin shares firsthand knowledge about the successes and challenges she faced while launching a movie in a foreign country and the differences in brand consumption between the UK and China. Further on, she shares invaluable wisdom on how brands can thrive in today's digital age. We wrap up with Robin's outlook on personal growth, career planning, and her aim to create opportunities for young people. Whether you're a brand strategist, a marketing enthusiast, or someone who appreciates stories of resilience, this episode will leave you inspired and informed. Join us for this captivating discussion with Robin Liu. 0:00 Introduction 0:13 Trailblazers Experience Podcast 16:10 Cross-Cultural Marketing and Achievements 21:40 Balancing Work-Life With Chronic Illness 31:53 Unconventional Brand Strategies, Learning From Youth 41:32 Career Planning's Personal Growth and Reflection 45:43 Core Values I live by 53:13 Trailblazer takeaways 57:29 Love and Relationships in Older People Mentions Influencer Hub http://ihinetworks.com/ Film My people ,My country https://newseu.cgtn.com/news/2019-10-02/My-Country-My-People-Extra-shows-in-UK-cinemas-amid-soaring-demand--Kt8WNRH0Na/index.html Informational on Type 1 Diabetes https://www.diabetes.org.uk/diabetes-the-basics/types-of-diabetes/type-1 Corteiz https://www.crtz.xyz Robin Liu linkedin.com/in/robin-liu-0a7855a6 Watch Youtube : https://youtu.be/PkHAN_QatWo Send us Comments & Feedback Listen : to the audio version Apple Spotify .Amazon Music Google Podcasts Watch and subscribe to my YouTube Channel https://www.youtube.com/@Thetrailblazersexperience Follow Instagram : https://www.instagram.com/thetrailblazersexperience/