Ep211 – Jodie Imam (Co-founder & CEO – Tractor Ventures) on startup exits, scaling with content and life-changing personal systems

The Startup Playbook PodcastInsights and lessons from the world's best entrepreneurs and investors Twitter Facebook YouTube Instagram Ep211 – Jodie Imam (Co-founder & CEO – Tractor Ventures) on startup exits, scaling with content and life-changing personal systems June 12, 2025 rohitbhargava Podcast My guest for Ep211 of The Startup Playbook Podcast was Jodie Imam. Jodie is the Co-founder & CEO of Tractor Ventures, which provides non dilutive capital (between $100,000 – $1.5M) to tech enabled companies. Since launching in 2020, Tractor has deployed nearly $100M, has 230 customers and is tracking at $5M in annual revenue. Prior to this, Jodie was the Co-founder of Occasional Butler which was acquired in 2020. She was also a member of Cohort #1 of the Komo Club, and in this episode we dive into a range of areas including: Lessons from launching, growing and exiting Occasional Butler How she uses content to attract talent and customers to Tractor Ventures Systems and frameworks she utilises to manage a busy schedule between running a high growth business, multiple board seats, and a busy personal life How personal goals created through The Komo Club have had a significant impact on her number one priority in life And much more! Timestamps: 00:01:54  Jodie’s background 00:03:29  How Jodie’s childhood shaped her perspective on life and business 00:05:49 Early career: building Occasional Butler and co-working space Depo8 00:07:39  The decision to go all in on Occasional Butler 00:08:50  What Jodie would do differently second time around with Occasional Butler 00:11:36  How to build credibility as an early stage startup 00:13:47  Selling Occasional Butler to Airtasker while raising two young children 00:18:04  Founding Tractor Ventures with Matt & Aprill 00:21:11  Early days of Tractor Ventures 00:24:10  Challenges with the business, restructuring 00:28:09  Culture design: 4-day workweek, 90-day scorecard & Level-10 meetings 00:30:14  LinkedIn content engine that drives both deal flow and hiring 00:44:09  Personal goals, The Komo Club & intentional parenting 00:54:49  How Jodie structures her day and week Our partners: A big thank you to Olivia Doherty, Andrew Fitzpatrick and Matt Allen for their help with this interview! Also a big shout out to our long-term partners for the show: Scendar  Scendar is the OG startup accounting firm in Australia catering to all stages of your business’ life. If you’re busy running your startup, you don’t have time to do your own books and forecast. Instead, fully outsource your finance function, giving you time and resources back to focus on what you do best in growing your business. Find out more at Scendar.com Vanta Vanta helps businesses get — and stay — compliant by automating up to 90% of the work for the most in-demand compliance frameworks. And with over 300 integrations, you can easily monitor and secure the tools your business relies on.Join over six thousand fast-growing companies that use Vanta to manage risk and prove security in real time.The Startup Playbook Podcast listeners get access to an exclusive offer of USD$1000 off their plans. Head over to vanta.com/podcast to get access to this exclusive discount. Links mentioned: The Komo Club – Details here Jodie’s Links: Tractor Ventures Jodie on LinkedIn People mentioned: Tim Fung Matt Allen Aprill Enright Andrew Fitzpatrick Olivia Doherty Dan Siepen Bryan Williams Dean Swan Cameron Falloon Janine Allis Leona Edmiston Companies mentioned: Airtasker TaskRabbit Gumtree SBE Australia Wade Institute of Entrepreneurship University of Melbourne FinTech Australia Private Media SmartCompany Crikey The Mandarin Jim’s Mowing Innovation Bay Amazon Leona Edmiston Feedback/connect/say hello: [email protected] @RohitBhargava7 (Twitter) /rohbhargava (LinkedIn) @rohit_bhargava (Instagram) My Youtube Channel Credits: Music: Paycheck Other channels: Find all of the links for the podcast on Linktree here https://traffic.libsyn.com/secure/startupplaybook/Ep211_-_Jodie_Imam.mp3Podcast: Play in new window | Download | EmbedSubscribe: RSS admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat admin January 1, 2014 Reply Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 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