EP211: Purchasing a Business with a Great Product and a Bad Reputation with Hector Mardueño of W. LIM Corp

Eric interviews Hector Mardueño, the current owner of W. LIM Corporation. Hector describes the challenges he's faced and overcome since purchasing the company from its founder, William Lim. Lim had a reputation in the pond and water garden industry for making excellent pumps, but his business practices and personal interactions alienated many in the industry. Mardueño has worked diligently to change the company's image by prioritizing customer service and satisfaction while maintaining the high quality of the pumps. He's expanded the company's offerings into new markets and is exploring new technologies to expand the company's product lines. Mardueño feels his work has benefited the entire industry. Key Takeaways... ● Hector Mardueño acquired W. LIM Corporation from William Lim three years ago and has been working to overcome the negative stigma associated with the previous owner's business practices.   ● W. LIM pumps are known for their quality, durability, and efficiency, with some pumps lasting for over 20 years.   ● Mardueño kept the W. LIM name to capitalize on the brand recognition and to continue Lim's legacy in the industry.   ● Mardueño is working to expand W. LIM's product line to include submersible pumps and is exploring new filter technology.   ● Mardueño's focus is on improving the industry as a whole, as evidenced by his hosting of the All-American Koi Show.   Connect with Hector: https://wlimproducts.com/   Links to resources:    Contractor Sales Secrets: ContractorSalesSecrets.com   Water Garden Expo 2025: WGExpo.com   The All American Koi Show: AllAmericanKoiShow.com   Fitz Fish Ponds: Koi Trips   Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok