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EP215: How Can Ecommerce Retailers Measure & Improve Online Customer Experience?

EPISODE · Jan 9, 2024 · 41 MIN

EP215: How Can Ecommerce Retailers Measure & Improve Online Customer Experience?

from Inside Commerce: Ecommerce Strategy, CX and Technology Podcast · host Paul Rogers and James Gurd

We’re expecting the tough trading conditions from 2023 to continue into H1 2024, perhaps longer in some markets. Retailers are under margin pressure, as discounting bites and CPAs have increased in many digital marketing channels e.g. Google Shopping. At the same time, customer support expectations are increasing, so a focus on delivering the best possible customer experience with the resources available is important. In this ecommerce podcast, experienced ecommerce consultants and strategists James Gurd & Paul Rogers give advice on how ecommerce retailers can measure and report on CX, and take steps to improve the online customer experience using proven techniques. Any questions, please let us know via LinkedIn or using the form on our website https://replatform.fm

What this episode covers

We’re expecting the tough trading conditions from 2023 to continue into H1 2024, perhaps longer in some markets. Retailers are under margin pressure, as discounting bites and CPAs have increased in many digital marketing channels e.g. Google Shopping. At the same time, customer support expectations are increasing, so a focus on delivering the best possible customer experience with the resources available is important. In this ecommerce podcast, experienced ecommerce consultants and strategists James Gurd & Paul Rogers give advice on how ecommerce retailers can measure and report on CX, and take steps to improve the online customer experience using proven techniques. Any questions, please let us know via LinkedIn or using the form on our website https://replatform.fm

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EP215: How Can Ecommerce Retailers Measure & Improve Online Customer Experience?

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Frequently Asked Questions

How long is this episode of Inside Commerce: Ecommerce Strategy, CX and Technology Podcast?

This episode is 41 minutes long.

When was this Inside Commerce: Ecommerce Strategy, CX and Technology Podcast episode published?

This episode was published on January 9, 2024.

What is this episode about?

We’re expecting the tough trading conditions from 2023 to continue into H1 2024, perhaps longer in some markets. Retailers are under margin pressure, as discounting bites and CPAs have increased in many digital marketing channels e.g. Google...

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