EP217: How One Designer Increased Her Sales by 47% After the Tragic Loss of Her Mother with Twyla Dill

I am constantly blown away by the resilience and creativity from the designers in our community. Twyla Dill is one radiant example. While living in Turkey, Twyla learned how to make Oya, a delicate lace crocheted from thread. With plenty of inspiration, but no background in jewelry, she set to work creating pieces that blended the Turkish lace technique with a modern aesthetic. Eventually, Twyla Dill Designs was born. In April of 2019, Twyla’s second year in business, her mom passed away after years of battling Multiple Sclerosis. Needless to say, it was a tragic loss for Twyla and her family. Balancing business and grief is no easy feat, but Twyla navigated it with grace and was even able to increase her sales from the year before. She sat down with me this week to share how she did it.