EP22: E-Commerce Marketplaces: White Space? Or Black Holes? with Ping Hao & Burke White from Brand3P

In this episode Wendy Liebmann talks with Ping Hao and Burke White, founders of Brand3P, and developers of the Walmart.com marketplace about the current opportunities -- and challenges -- for brands and retailers as e-commerce marketplaces fast become a primary distribution channel.They discuss:Why marketplaces are growing (Hint: because shoppers are there), and when to consider them as part of your overall distribution strategyWhy listing a product is only the beginningUsing brand and shopper marketing to create an immersive brand environment just as in any physical retail spaceHow to avoid the “butterfly effect”When to participate on a marketplace, and when it may not be right for youWhat a comprehensive marketplace strategy looks likeSend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!