EP22 | Michael Redbord - How HubSpot turns customers into marketers by creating a customer-driven culture

Today on Churn.fm we have Michael Redbord, the General Manager of Service Hub at HubSpot.We talked about why you should proactively turn your customers into your best marketers, how customer success teams play an important role in doing it, and why you should keep talking to customers as you scale. We also discussed why creating a mindset around churn and retention early on is important to an organization, and how to build a customer success team with that in mind. Michael also shared the evolution of HubSpot’s customer success team during their key growth phases and the 3 key roles of a customer success team.As usual, I’m excited to hear what you think of this episode and if you have any feedback I would love to hear from you. You can email me directly on [email protected]. Don’t forget to follow us on TwitterEnjoy the episode!