EP220: Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

If you’re struggling with social media, read on… You can have a strong social media presence and an online community of raving fans without having millions of followers. What’s more valuable than numbers is how you engage with your following and how they engage with each other. Having 100 active followers is so much better than having 1,000 that never say anything. And you don’t need a huge team of social media managers, copywriters, and marketing experts for your online accounts to succeed. With the right strategy, you can build a flourishing community around your brand. Introducing, Chelsea Farmer. She’s the founder of Horsefeathers Gifts and one of our very own SOS coaches! I’ve worked with her for a while now, and let me tell you she is such a gem. Her bubbly and magnetic personality translates well to her social media, and she’s cultivated quite the community of die-hard supporters for her jewelry brand. With a private facebook group of over 1,000 happy customers, you could say she’s a bit of a social media whiz. I sat down with Chelsea this week to talk about how she built this community, and how she leverages it for online sales.