EPISODE · Jan 24, 2026 · 25 MIN
EP2254【吳淡如Ｘ邱信翰】70年老店第三代改革到底有多難
from 吳淡如人生實用商學院 · host 吳淡如
2025年的市場出現了「往兩端拉開」的明顯變化， 不夠便宜，也不夠獨特，最容易被留在中間，慢慢失去存在感， 這一點彰化70年肉乾店水根行第三代接班人邱信翰體會到的事實， 說實在的，上一代不肯讓他大手大腳花錢，資本也不夠，他沒有研襲老字號品牌的改革之路、砸大錢翻新店面，反而遵循著「老路」，創造菜市場裡的老店氛圍與創新產品，拿下全國優良老店肯定，另一方面上網販售產品，使之成為老彰化人及外賓挑選禮品的好選擇．．． -- Hosting provided by SoundOn
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EP2254【吳淡如Ｘ邱信翰】70年老店第三代改革到底有多難
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