EPISODE · Feb 18, 2026 · 16 MIN
EP2285【吳淡如】Nike竟然大失敗？估值少了七千億跌落神壇？
from 吳淡如人生實用商學院 · host 吳淡如
曾經以一句Just Do It風靡全世界的Nike， 短短一年，市值蒸發236億美元，相當於台幣七千億。 這家公司在疫情期間曾經被奉為數位轉型的典範， 但也正因為太相信客觀，而漸漸掉入了「理性陷阱」， 這兩年，他們完全在商言商，商業決策只剩下報表和成本，品牌最珍貴的運動魂卻慢慢消失， 為什麼一套過去反覆證明有效的方法，最後反而成了束縛？ -- Hosting provided by SoundOn
Embed this episode
Ready to play
EP2285【吳淡如】Nike竟然大失敗？估值少了七千億跌落神壇？
0:00
16:55
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of 吳淡如人生實用商學院?
This episode is 16 minutes long.
When was this 吳淡如人生實用商學院 episode published?
This episode was published on February 18, 2026.
Can I download this 吳淡如人生實用商學院 episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!