EP23: How To Create An Engaged, Loyal Instagram Audience in 2020 With Sara Kas

Instagram Strategy For 2020 - with Sara Kas “Be loyal if you want a loyal Instagram audience.” -Rae Irelan (15:49-15:54) Are you wondering what strategies work for Instagram for this year 2020? Many people struggle with creating an engaging and loyal audience. Sara Kas is the CEO of Sarazkas, personal branding, and social impact expert.  She is an Instagram strategist for six-figure leaders, coaches, and entrepreneurs who are interested in leveraging the platform for lead generation and their ideal clients. So, she helps them create visibility in their niche, also creating a global impact. In this week’s episode, you’ll learn about: What are the practical Instagram strategies that work for 2020? Part One of ‘Instagram Strategy For 2020 - with Sara Kas’ What does it take to create a highly engaging post? How can you turn your educational content into something easy to understand yet entertaining?  Chasing trends to go viral is one way to make it work, but it's better to create a connection, a deeper relationship with people, and provide that value with them. “Instagram can bring you engagement and client leads.” – Rae Irelan (18:14-18:22) Take the time and the courtesy to respond to people who have responded to your stories. If someone doesn't engage with your post, tomorrow's a brand-new day. Let go of the negative mentality and focus on how you can interact more with your audience.  Also, you have to be loyal if you want to attract a loyal audience. As a result of building meaningful connections, that brings you a lot of engagement and client leads too. Your business should be an extension of you.   Part Two of ‘Instagram Strategy For 2020 - with Sara Kas’ When you post something on Instagram, you must realize that they want to feel the energy behind you, and they love storytelling. You want to provide educational content but not in a boring way.  You can make it fun and something that they want to learn from. And if you do that consistently, it's going to draw the right people to you because they're going to see that you're providing value. “There are ways to utilize Instagram that make a global impact.” - Rae Irelan (21:42-21:48) Vulnerability is also essential if you want to create a connection with your audience, but it doesn't necessarily mean talking about anything under the sun. The more that you can show who you are, the easier it will be for people to feel that safety.  Don't stick to short term gains only. You want to be building a brand that's going to stay with you so that no matter how you pivot, it's going to be there. If you're creating something that has such a strong foundation, it's going to stand through time.  Lastly, your goal on Instagram is to create something where you're leading people through a journey and leading them eventually off the app to connect with you. Next Steps  Are you ready to channel your inner goddess and receive abundance from being uniquely YOU? The world is prepared for you and your work, are YOU? If you are serious about taking charge of your life and business, then go here:  https://www.thegoddessfest.com/creative-vessel Learn more about your ad choices. Visit megaphone.fm/adchoices