EP23: The New Shopper Truths with Candace Corlett

In this episode:Wendy Liebmann and Candace Corlett preview WSL’s latest How America Shops® research, The New Shopper Truths. The study reveals the now entrenched shopper values that define how companies need to position themselves and communicate to shoppers in the coming years.They discuss:That “fairness” is now the underpinning of what shoppers expect from companiesHow shoppers question the way companies deliver sustainability (not well), and how they have turned an important value into merely a buzzwordThat shoppers are frustrated -- they cannot do it all alone, and they expect companies they buy from to share the burden, to show up, to make a difference, andHow Generation Z is very different from Millennials in attitudes and expectations around these new truths and valuesSend us Fan MailVisit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!