Ep231: Telling Your Story
from Notes in the Margin Hosted by Vicky Fraser
Vicky and Joe lament Vicky's fashion choices for this episode: there's more than a hint of low-rent Axl Rose going on. Then they talk about dystopian futures and media manipulation. And finally - at last - they move onto how to tell your story. Because we all struggle to write about ourselves, right? In this episode, you'll get some interesting stats and some top tips about how to use your About page to your advantage. Key Takeaways: [4:45] Vicky has been reading Parable of the Talents and she had to put it down because what's happening in the book is eerily similar to what's happening in the world today! [7:55] When you watch the news, think about how it is being presented to you. [8:15] How do you write about yourself? [11:55] Why is it so hard to write about ourselves? [15:30] Think about why people are visiting your About page. [20:35] Does anybody really care about your company mission? [24:30] You don't need to have a rags-to-riches story to succeed in business. [30:05] Write with your ideal customer in mind. Write your bio in a way that people will feel relieved you understand them. Mentioned in This Episode: Website Vicky on Medium Order Vicky's new book! 90-day Book Course Join Vicky's Power Hour Subscribe on iTunes, Stitcher, and Overcast Starship Troopers, by Robert A. Heinlein Parable of the Sower, by Octavia Butler Parable of the Talents, by Octavia E. Butler Don't Touch My Hair Book, by Emma Dabiri Scribbr
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