EP232: Sealed for Success: AquaTough's Water Containment Solutions with Steve Mast

Eric interviews Steve Mast of AquaTough Pond Liners, a Carlisle representative. The discussion covers the history and branding of AquaTough, challenges in the pond liner market, the unique qualities of Carlisle's EPDM liner (including its J-Tear advantage and lifetime warranty), and strategies for market growth. The conversation also touches upon broader industry topics, such as animal damage prevention and collaborations to support the pond-building community. Finally, upcoming industry events like the All-American Koi Show are mentioned as opportunities for expanding market reach. Key Takeaways... Building strong relationships with suppliers and customers is essential to navigating challenging times and ensuring business longevity. Embrace opportunities to collaborate and support industry initiatives as it fosters growth and benefits the entire community. Consistently delivering a high-quality product with strong warranty backing instills confidence among customers and sets your brand apart in a competitive market. Understanding and addressing customer concerns by offering tailored solutions and open communication builds trust and loyalty. Actively seeking ways to educate and inform your audience about the value and benefits of your products and services helps to expand market reach and attract new customers. Learn more: https://www.carlislesyntec.com/en/Roofing-Products/Specialty/GeoMembrane/AquaTough   Links to resources:    Contractor Sales Secrets: ContractorSalesSecrets.com   Water Garden Expo 2025: WGExpo.com   AquaTough:  Carlisle GeoMembrane   Atlantic Oase: https://www.atlantic-oase.com/   The All American Koi Show: AllAmericanKoiShow.com   Fitz Fish Ponds: Koi Trips   Book A Call With Triplett: Call with Triplett   The Pond Digger - https://theponddigger.com/   LA Pet Fair: https://www.lapetfair.com/    You can also check out The Pond Digger's products at: http://helixpondfiltration.com/    TWT Contractor Circle   TWT Contractor Power Circle   And follow his adventures in the pond world at: Instagram  Facebook  TikTok