EP233 – From Lawn Care to $100M Pest Control Empire: Jonas Olson's Journey episode artwork

EPISODE · Mar 5, 2026 · 56 MIN

EP233 – From Lawn Care to $100M Pest Control Empire: Jonas Olson's Journey

from The Boardroom Buzz: Grow, Sell, or Exit

In this episode of The Boardroom Buzz, the Blue Collar Twins sit down with Jonas Olson, the founder and CEO of Pest Badger in Wisconsin and Michigan. Join us as Jonas shares his inspiring journey from lawn care to building a multi-million dollar pest control empire. Discover his strategies for scaling, marketing, team building, and the importance of relentless execution in business growth. You’ll learn: From Lawn Care to Pest Control: A Unique TransitionNavigating Challenges: The Impact of COVID-19Scaling Success: The Growth of Pest BadgersMarketing Magic: Standing Out in a Competitive IndustryEmpowering Teams: The Role of Equity in GrowthBusiness Models: Balancing Equity and SalariesInnovative Marketing Strategies for Customer AcquisitionMarket Research: Lessons Learned from ExpansionThe Journey of Writing a Book: Insights and ExperiencesDaily Routines: Balancing Work and Family LifeGrowth Mindset: Setting Ambitious Goals and Achieving ThemThe Role of Mentorship in Business SuccessLearning Through FailureNetworking and RelationshipsBuilding a Strong TeamThe Role of Discipline in Success Ready for boardroom-level help with your own business? • Grow, sell, or exit your service company with Potomac: https://www.potomaccompany.com Connect with the hosts: • Blue Collar Twins – Jason & Jeremy Julio: https://bluecollartwins.com Connect with Paul: • Paul Giannamore – Managing Director & M&A advisor at Potomac: https://www.linkedin.com/in/paulgiannamore

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EP233 – From Lawn Care to $100M Pest Control Empire: Jonas Olson's Journey

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This episode is 56 minutes long.

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This episode was published on March 5, 2026.

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