EP2349【吳淡如】行業大神教的打造IP妙招

IP不只是「人設」，而是「I am a person」ㄧ個有個性、有產業邏輯、有變現能力的人。很多人認為自己不夠完美，怎麼可能做出自己的IP？其實在自媒體時代，缺點可以變標籤，平凡也可以是流量來源，有個午夜送餐的外送員，因為深夜跑單無聊，把手機架在車上，創了個「這座城市凌晨三點的光」，沒想到竟成了外送平台的城市宣傳員。每個普通人都能在自己的定位上做出影響力，不需要成為完美的那個人，只要真實，你也可以找到自己的商業戰場．．． -- Hosting provided by SoundOn

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EP2349【吳淡如】行業大神教的打造IP妙招

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