EPISODE · Jul 6, 2018 · 35 MIN
Ep24. Iterative Web Design Like a Maverick - Jason Buzzell - University of Nebraska Omaha
from Higher Voltage · host Volt
Ahh, the website. At once an essential element of your marketing strategy and a massive resource hog. Jason Buzzell, Director of Digital Communications at the University of Nebraska Omaha, knows the conundrum well. Five years ago, he was tasked with updating a website that desperately needed an upgrade. But at an organization that prides itself on lean operations, devoting resources to a full-blown redesign wasn’t an option. His solution: iterative web design. In this episode, Buzzell shares how the University of Nebraska Omaha redesigned their website using a phased approach, how his team prioritizes projects, the key to avoiding a Frankenstein website, and the “next big thing” that might require a change in their approach.
What this episode covers
Ahh, the website. At once an essential element of your marketing strategy and a massive resource hog. Jason Buzzell, Director of Digital Communications at the University of Nebraska Omaha, knows the conundrum well. Five years ago, he was tasked with updating a website that desperately needed an upgrade. But at an organization that prides itself on lean operations, devoting resources to a full-blown redesign wasn’t an option. His solution: iterative web design. In this episode, Buzzell shares how the University of Nebraska Omaha redesigned their website using a phased approach, how his team prioritizes projects, the key to avoiding a Frankenstein website, and the “next big thing” that might require a change in their approach.
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Ep24. Iterative Web Design Like a Maverick - Jason Buzzell - University of Nebraska Omaha
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