Ep24. Veronica Guguyan | Connecting Values and Success

Today we talked to Veronica Guguyan from SpinIdeas and about a human-centric approach to marketing and its relevance in the hospitality industry. Veronica explains how Spin Ideas aligns its work with its core principles. SpinIdeas aims to connect with audiences on a deeper level, by understanding clients' values and creating tailored strategies, Nowadays it's very important to move away from conventional tactics like discounts and scarcity. Instead, businesses should focus on offering what people truly want and need. This approach helps create a niche and fosters a supportive community.SpinIdeas supports hoteliers and restaurants by simplifying processes, providing strategic guidance, and offering assistance with marketing activities.Check more about Veronica and her business.Find more information about Schulering on our website.Follow us on other social networks:Linkedin Youtube Instagram Schulering: Evolving Hospitality through Learning.