EP249. Why retailers are asking for proof – and what it means for your beauty products

from Green Beauty Conversations by Formula Botanica · host Formula Botanica

The beauty industry is facing a seismic shift. Major retailers like Target, Sephora, and Ulta are no longer simply stocking products. They're demanding proof behind every claim, from "vegan" to "sustainable" to "cruelty-free." But why is that? In this episode of Green Beauty Conversations, Lorraine Dallmeier – Chartered Environmentalist, Biologist, and CEO of Formula Botanica – sits down with Kimberly Shenk, co-founder and CEO of Novi. Novi is a revolutionary platform helping brands validate claims and comply with retailers' increasingly stringent requirements. If you're a beauty brand owner, entrepreneur, or simply curious about the future of beauty, this episode is a must-listen. Tune in now so you don't miss out! Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

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This episode is 31 minutes long.

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This episode was published on January 23, 2025.

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